Media matters 1

From Community Narrations

Aims of the practice and description of participants

Participants will practice ‘decoding’ media texts to develop an understanding of media literacy.

Resources, Materials needed

- Media sources – these could be newspaper or magazine front covers, food packaging, advertisements, social media adverts.
- Laptops/computers/tablets.
- Pens and paper.

Duration

45 mins.

Step-by-step - what has to be done?

Asking Critical Questions
Ask the participants to get into pairs
Give out Newspaper Headline resource (see resources) or this link https://www.bbc.co.uk/news/blogs-the-papers-60397153

Or select your own. These could be newspaper articles/headlines or advertisements or social media posts. Ask the participants to answer the following questions. (15 mins)

Key Questions:
1. Authority: Who created the message that is being sent? To what extent is this person, company, or organization trustworthy or credible? Who will gain power and/or profit from the chosen media sources?
2. Artistic Decisions: What techniques were used to attract my attention? How do these significant details shape the media's message and the consumer's reaction to it? What language is used?
3. Audience: Who is the target audience for this message? People of a specific gender, race, age, socio-economic class, political affiliation, etc. Are there any lifestyles, values, or points of view that are not represented or are omitted from this message?
4. Interpretations: How might other people understand or interpret this message differently from me? Are there any embedded values or points of view in the sources?
5. Purpose: Why was this message sent? Was the source made to entertain, to sell or make a profit, to persuade, to provoke, or to inform / enlighten?
Ask the pairs to feed back to the group. (30 mins)

Learning Outcomes - which skills are addressed?

Participants will have:
- Identified different types of language to create meaning
- Gained an awareness of audio/visual “language”
- Started to think critically about what they are seeing, reading, and hearing

How do you check the outcomes are reached?

Working in pairs they will have:
- Compared notes.
- Answered questions about key concepts of critical thinking.
- Answered questions about that help to decode media texts.
- Discussed their personal observations on how media literacy can affect peoples lives.

Further links/readings

https://literacytoday.ca/primary/reading/reading-strategies/reading-media-texts
https://mediasmarts.ca/media-literacy-101
https://mediasmarts.ca/digital-media-literacy/general-information/digital-media-literacy-fundamentals/media-literacy-fundamentals#key
http://www.medienabc.org/page5/page20/page20.html
https://study.com/learn/lesson/media-literacy-examples-skills.html